WE ARE ICON.

WELCOME TO THE FUTURE OF ATHLETE REPRESENTATION

ICON is a full-service basketball representation and management agency committed to developing the whole athlete — and the entire journey. From grassroots to global, we mentor, represent, and empower athletes and their families with 360° support that extends far beyond the court. Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact. Rooted in ethics, strategy, and long-term impact, we equip every athlete with the tools, support and guidance to thrive. Our mission is rooted in ethics, education, and empowerment — providing personalized guidance in career development, NIL, financial planning, and life after the game, we bring specialized expertise, trusted guidance, and real relationships to every stage. Because at ICON, we belive every athete deserves a strategy, a support system and a future- Your success is only the beginning.

ICON is redefining what it means to represent athletes in the modern era.

The basketball industry is evolving—and it’s time athlete representation evolved too.
This is the new standard. This is the next era. This is ICON.
We’re changing the game

BUILDING THE NEXT GENERATION OF STUDENT-ATHLETES

REDEFINING THE MEANING OF NEXT ERA OF BASKETBALL

ELITE ATHLETES. REAL DEVELOPMENT. TRUSTED REPRESENTATION

BUILDING THE NEXT GENERATION OF STUDENT-ATHLETES

REDEFINING THE FUTURE OF REPRESENTATION AND MANAGEMENT

THE FUTURE OF ATHLETE REPRESENTATION & MANAGEMENT

YOUR LEGACY STARTS NOW.

THE FUTURE OF ATHLETE REPRESENTATION

YOUR LEGACY STARTS NOW.

EMPOWERING ATHLETES FOR SUCCESS ON AND OFF THE COURT

ICON is a full-service basketball representation agency—and more.
We’re partners, mentors, educators, and family.
We represent the whole athlete, walking alongside players and their families from youth through pro and beyond.
Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact.
We believe in developing the player and the person.
This isn’t just about the next deal. It’s about your future. Your family. Your legacy.

At ICON, your whole circle matters. That’s why we build trusted, long-term partnerships not just with players—but with the parents, mentors, and loved ones who’ve been there since day one.

360° representation for elite athletes

A 360-degree model rooted in ethics and results

Full-Service Representation. Family-Focused Approach.

AT ICON WE....

Treat athletes like family—not clients.
Start building relationships with parents early, to ensure the whole support system is aligned.
Prioritize transparency, trust, and total athlete well-being.
Offer more than representation—we offer mentorship, education, and a personalized strategy for long-term success.

AT ICON WE PRIORITIZE....

QUICK FACTS

AT A GLANCE

$$ IN CONTRACTS SECURED

100+ PLAYERS REPRESENTED

91% RETENTION RATE

Youth & High School Athletes – Foundational skill-building, exposure, and recruitment strategy
College Athletes – NIL, compliance, performance, and brand development
Professional Athletes – Career management, endorsement deals, long-term planning
Post-Career Professionals – Transition support, business ventures, and legacy building
Families – Full-circle support, education, and partnership

You bring the ambition. We bring the infrastructure.

REDEFINING ATHLETE REPRESENTATION & MANAGEMENT FROM GRASSROOTS TO PRO

OUR WHY

WE'RE MORE THAN AN AGENCY.

WE'RE A MOVEMENT.

"ICON was built to change the system—not just operate within it."

WE BUILT ICON TO CHANGE THE GAME.

To deliver true partnership, transparency, and whole-athlete development.
Because players deserve more than agents.
They deserve a team that protects their value, develops their future, and invests in their legacy.

We started ICON because we saw what was missing—true partnership, transparency, and a long-term model focused on the whole athlete

Too many players were being overlooked—missing out on scholarships, unprepared for NIL, or unsure how to transition beyond basketball.

They didn’t need agents.

They needed mentors. Educators. Partners.

People who care about the person, not just the player.

WE STARTED ICON BECAUSE THE GAME WAS MISSING SOMETHING.

We created ICON because the game was missing something.
Too many athletes were navigating the system without the right guidance.

College recruitment was confusing.

NIL opportunities were mishandled.

Career transitions felt unsupported.
We saw a need for something different — something deeper.
Not just agents. Mentors. Educators. Partners.

At ICON, we’re committed to building real relationships with athletes and their families.

From high school dreams to post-career impact, we walk with you every step of the way.

Our journey began with firsthand experience.

We watched too many players miss out on scholarships, navigate NIL deals unprepared, or struggle to plan for life after basketball.

What they needed wasn’t just management—they needed mentorship.
There was something missing: true partnership, transparency, and a long-term approach centered on the whole athlete.
The game needed more than agents.

It needed mentors. Educators. Partners.

People who care about the person, not just the player.
That’s why we created ICON.
To provide personalized career management that goes beyond highlight reels.

To educate, empower, and walk alongside athletes and their families.

And to equip every athlete with the strategy, support, and tools to thrive—on the court and beyond.
We don’t just help athletes play the game.

We help them change it.
We believe in building legacies—not just careers.

That’s why we created ICON:

To provide personalized career management that goes beyond contracts and highlight reels.
To mentor, educate, and prepare athletes for success at every stage.
To walk alongside players and their families — a support system they can rely on at every turn.
With exclusive access to experts in branding, finance, and education, we build holistic roadmaps for long-term success — equipping every athlete with the strategy, support, and tools to thrive.
Our athletes don’t just play the game — they learn to own their story, grow their platform, and build their legacy.

THE GAME IS EVOLVING. IT'S TIME FOR REPRESENTATION TO EVOLVE TOO.

BASKETBALL IS A BUSINESS. ICON PREPARES/ENSURES ATHLETES ARE READY TO NAVIGATE IT.

We built ICON to change the game—through true partnership, transparency, and whole-athlete development.
Because players deserve more than agents.
They deserve a team that protects their value, develops their future, and invests in their legacy.

ICON IS THE RESPONSE TO A BROKEN SYSTEM

WE ARE THE FUTURE OF ATHLETE REPRESENTATION

BUILT TO BE THE TRUSTED PARTNER ATHLETES AND FAMILIES DESERVE

We are building a new standard — one rooted in ethics, education, and long-term legacy.
We’re not just agents or consultants — we’re trusted partners who walk with athletes and families from youth through pro, with a moral commitment to doing this the right way.
Where others exploit hype, we build humans.

How we solve the real problems:
Starting Early, Ethically:

Engaging families as early as 8th grade, offering mentorship and education — not false promises or pressure.

Holistic Representation:

Managing the entire journey — academic guidance, legal support, financial literacy, brand development, recruiting, and post-career planning.

Protecting the Future:

Every contract, NIL deal, and opportunity is vetted by experts — no fine print, no exploitation. Families are educated along the way.

Building Legacy Over Fame:

Success measured by long-term impact, not headlines or rankings

How We Solve It
Start early (middle school)
Provide holistic, long-term representation
Protect and educate families
Build legacies, not just highlight reels

Our Solution
ICON bridges the gap between potential and opportunity by:
Offering comprehensive support beyond the game
Guiding families through prep, college, and pro systems
Building generational wealth and legacy
Helping athletes become leaders, not just players

A Full-Service Approach Built on Trust and Transparency
We’re changing the game by delivering what today’s athletes actually need:
Strategic training & career guidance
Authentic brand-building
Expert contract negotiation
Financial literacy & wealth planning
Long-term mentorship
Post-career impact strategy
We don’t just represent athletes—we partner with them for the long haul.

Our Solution Framework:
Empower: Strategic mentorship, personal branding, NIL education
Protect: Vetting contracts, educating families, legal safeguards
Elevate: Long-term vision, career coaching, academic and post-career planning
Connect: Access to real platforms, expert networks, and guidance
Navigate: Helping athletes through every transition and opportunity

family-first, ethical, athlete development beyond the court.Paragraph about what you saw missing in the industry (lack of mentorship, transparency, long-term support)
What ICON exists to solve (confusing NIL landscape, underprepared athletes, lack of support beyond basketball)

WHO WE ARE

We are a full-service agency dedicated to holistic athlete development and career representation. ICON supports basketball athletes through every stage—high school, college, and pro—by combining mentorship, brand development, and strategic guidance.

Headquartered in Boston, MA
Specializing in elite basketball talent
Expertise in NIL, branding, recruiting, and long-term career planning

"Your Legacy Starts Now. Join the Movement."
ICON is more than an agency—we’re partners, mentors, educators, and family.
We walk with athletes and their families through every transition: from youth to pro, and beyond.
Our model centers on athlete equity—empowering long-term value through ownership, opportunity, and impact.
We don’t just manage careers.
We help build futures, elevate families, and create legacies.

Headquartered in Boston, MA, ICON Group is a full-service agency committed to mentorship, development, and holistic support. We provide tailored career development for athletes at every stage of their basketball journey—from middle school to post-career. Our team brings deep expertise in sports, branding, finance, and personal development to support each athlete's legacy.

About Us
At ICON, we are redefining basketball representation by providing youth and collegiate athletes with the tools, resources, and expert guidance needed to succeed both on and off the court.
The path from high school to college and beyond is complex—and too often, talented players are left navigating it alone. ICON bridges that gap through personalized recruiting strategies, NIL education, brand building, and mentorship.
We don’t just see you as a player — we see you as a future leader, entrepreneur, and game-changer. Our holistic approach supports the whole athlete: on the court, in the classroom, and beyond.

WHAT WE OFFER/WHAT WE DO

We go beyond representation.
Our framework is built to help athletes create meaningful careers and lifelong value.

Legacy: Plan for long-term success and recognition
Impact: Use your platform to uplift others
Foundation: Build sustainable programs and personal stability
Transformation: Empower the next generation through purpose and mentorship

We believe the game is just the beginning.

OUR FOUNDATION IS INTEGRITY

Pillars to Success

Empower athletes to grow, brand themselves, and manage their image
Protect them with legal, financial, and strategic safeguards
Elevate their long-term opportunities beyond sports
Connect them with meaningful partnerships and purpose
Navigate them through transitions, rules, and challenges

WHO WE SERVE

BUILT FOR EVERY STAGE OF THE JOURNEY

You bring the ambition. We bring the infrastructure.

🤝 WHO WE SERVE
We’re proud to have supported athletes at every level:
Prep School Leagues & National Showcases (NEPSAC, EYBL, UA Next, etc.)
NCAA (ACC, Big Ten, SEC, Ivy, Pac-12, and beyond)
International Leagues & FIBA Events
G-League and NBA Pathways
Whether you’re an emerging high school star or a pro with 10 seasons behind you, ICON meets you where you are—and builds the plan to take you where you want to go.

WHO WE SERVE
ICON works with high-potential athletes across every stage of the journey:
Elite high school athletes navigating recruitment, NIL, and academic readiness
College players balancing performance, brand growth, and transfer options
Professional athletes focused on long-term security, branding, and impact
Retired athletes planning legacy, new careers, and life beyond the court

WHAT SETS US APART

THE ICON DIFFERENCE

Long-Term Vision Over Short-Term Gains
Full-Spectrum Athlete Support
Real Relationships, Not Just Contracts
Transparent, Trusted Guidance
Athlete + Family First Approach

We’re not just building careers — we’re building people, platforms, and purpose.

Athlete-First
Career-Focused
Business-Minded
Relationship-Driven
Legacy-Built

Family-first mindset, unmatched network, start early, post-career support

True Partnerships, Not Transactions
Start-to-Finish Support
Holistic Development
Real Results & Relationships
Built by People Who’ve Been There

Holistic Model: Career, character, and brand development.
Grassroots to Pro Pipeline: Full journey support.
Deep Network: Access to NCAA, NAIA, JUCO, prep, and pro programs.
Family Focused: We never treat clients like numbers.
Built by Experts: Branding, finance, development, recruiting.

WHAT MAKES US DIFFERENT
✅ Family-first mindset from day one
✅ Athlete and parent mentorship built in
✅ Total career development from grassroots to global
✅ Experts in NIL, finance, media, and long-term planning
✅ Deep network across prep, college, and pro levels
✅ We build futures—not just careers

"Behind every great athlete is a great agent—at ICON, we’re that support system."

ATHLETE ROADMAP - 5 PHASES

EVERY PHASE MATTERS. ICON IS WITH YOU THROUGH IT ALL.

DEVELOPMENT ROADMAP
From High School to the Pros
Phase 1: Grassroots
Skill dev, exposure, brand education, academic readiness
Phase 2: College
NIL deals, marketing, off-season work, career mentorship
Phase 3: Pro
Representation, finance, sponsorships, legacy planning

OUR LONG TERM PARTNERSHIP MODEL

SUPPORT FOR EVERY PHASE OF THE ATHLETE'S LIFE

Youth (Grades 8–12) – Mentorship, development, AAU, academics
College – NIL, recruiting, transfer strategy
Pro Career – NBA, G-League, FIBA management
Post-Career – Career coaching, retirement
Legacy & Impact – Philanthropy, foundations

ATHLETE ROADMAP

Phase I - Youth (8-12th grade, post-grad)
Focus: Foundational skills, brand intro, academic prep
Outcomes: Recruiting readiness, family education
Phase II - Collegiate Career
Focus: NIL strategy, brand growth, career planning
Outcomes: Compliance support, performance optimization
Phase III - Professional Career
Focus: Contract negotiation, lifestyle and wealth management
Outcomes: Maximized earnings, public profile, daily management
Phase IV - Post-Career Transition
Focus: Entrepreneurship, leadership, education
Outcomes: Career reinvention, identity development
Phase V - Legacy & Community Impact
Focus: Platform building, philanthropy, storytelling
Outcomes: Generational impact, cultural influence

SERVICES AND DELIVERABLES

Training & Development
Career Management & NIL
Branding & Marketing
Financial Literacy & Business Consulting
Life After Sports & Legacy Building

THE ICON BLUEPRINT - FROM HIGH SCHOOL TO PRO

full-spectrum, 360° support model using the 5-Phase ICON Athlete Roadmap.

Phase I – Youth Prospects
🔁 Phase II – College Career
🔁 Phase III – Pro Career
🔁 Phase IV – Post-Career Transition
🔁 Phase V – Legacy & Community Impact

HOLISTIC ATHLETE SERVICES

AAU Placement + Academic Advising
NIL Strategy + Brand Building
Financial Literacy + Legal Support
Contract Negotiation + Sponsorships
Legacy Coaching + Foundation Setup

FAMILY PARTNERSHIP

Parent Orientation
Education on Recruiting + NIL
School Placement Support
Ongoing Communication Tools

RESULTS AND PROOF

“Our best services are relationships and results.”

Youth Development – Training, visibility, academic readiness
College Prep & NIL – Recruiting, compliance, and brand value
Professional Representation – Contracts, strategy, and performance
Business & Branding – Entrepreneurship, influence, financial literacy
Post-Career & Legacy – Mentorship, impact, and long-term success

We’re not just building careers — we’re building people, platforms, and purpose.

WHAT WE DO

OUR EXPERTISE - BUILT FOR THE WHOLE ATHLETE

OUR MODEL
Five Pillars. One Purpose. Your Success.
ICON’s services are organized around five core areas of impact.
We develop the person, elevate the player, and prepare for life after basketball.
🔹 Training & Development
🔹 Career Management & Representation
🔹 Marketing & Branding
🔹 Financial & Business Consulting
🔹 Post-Career & Legacy Planning
Explore Our Expertise →

FULL SERVICE ATHLETE MANAGEMENT

360 DEGREE SUPPORT FOR EVERY STAGE

OUR APPROACH: THE ICON BLUEPRINT

A PROVEN PATH FROM GRASSROOTS TO PRO, TOGETHER WITH YOUR FAMILY

We use a long-term, holistic model that prioritizes athlete development, education, and transition support across every career phase.

Unique Approach:
Personalized approach:
They tailor their guidance and services to each athlete's individual needs.
Team of experts:
They utilize a network of professio

03 — HOW WE DO IT
Our Unique Approach
Athlete-First Mentality: We prioritize athlete well-being and long-term success.
Lifelong Partnership: Athletes are family, not clients.
Holistic Development: We support personal, athletic, academic, and business growth.
Team of Experts: Our network includes specialists in branding, finance, law, wellness, and education.
Customized Strategy: Every athlete gets a tailored plan designed around their goals.
“To help young people fulfill their dreams of playing professional basketball is a very worthwhile purpose.”

Training & Development
hysical performance, life skills, and academic prep for sustainable success.
Career Management & Representation
Contract negotiation, NIL execution, recruiting, and day-to-day career stratey.
Marketing & Branding
Personal brand identity, content, PR, and sponsorship growth.
Financial & Business Consulting
Wealth management, entrepreneurship, and money mindset coaching.
Post-Career Planning & Legacy
Transition guidance, community impact, and platform-building beyond basketball.

"DELIVERABLES"

Mentorship + Education
Custom NIL Strategy
Athlete Branding Packages
Skill Training Partnerships
Financial Readiness Tools
Recruiting Guidance

“We manage every stage of your career—from grassroots to global.”

OUR ATHLETES

REPRESENTING THE BEST IN THE GAME

YOUR NAME HERE? JOIN THE MOVEMENT

HIgh school

college

young prospects

"Behind every great athlete is a great support system. ICON is built to be just that."

TALENT PAGE
Page Title: Meet Our Athletes
Our Roster:
From rising stars to D1 commits, ICON represents a new era of athletes.
Filterable Player Directory (High School | College | Pro)
Player Cards: Name, Class, School, Highlights, Stats, Socials
Quick Stats: 85% D1 clients | 100% college placement | 20+ offers in 2024
CTA: [View Full Roster] | [Recruit Our Talent]

in the news

recent signings

view all media

OUR NETWORK

OUR PARTNERS

Prep Schools & Colleges
Trainers & Academies
Brand & Media Professionals
Financial Institutions
Legal & Compliance Advisors
Community Organizations

ATHLETE-FIRST, ALWAYS.

ATHLETE-FIRST, ALWAYS
Everything we do is driven by one belief:
The best way to serve the player… is to invest in the person.
We operate with integrity, intention, and innovation—because our athletes deserve more than highlight reels and quick wins.

ICON IS COMMITTED.

OUR PROMISE

We partner with families — not just sign players.
We educate and empower — never exploit.
We build trust, transparency, and transformation.
We represent the whole athlete — on the court, in the classroom, and in life.
This is the future of athlete representation. This is what youth basketball needs. This is ICON.

PURPOSE BEYOND THE GAME

CON is built on community.
We help athletes create lasting impact through mentorship programs, youth camps, foundation launches, and outreach efforts that inspire the next generation.
Your success isn’t the end of the story — it’s the start of something bigger.

🌍 COMMUNITY & LEGACY
We lift as we climb.
From launching nonprofit foundations to mentoring youth to running clinics back home, ICON ensures every athlete is empowered to use their platform for impact. We call it LIFT:
Legacy. Impact. Foundation. Transformation.
We support clients in:
Building foundations and giving platforms
Hosting camps and clinics
Creating outreach programs
Partnering with community orgs
Developing personal legacy plans

Slide 10 — Giving Back & Legacy
Lift As We Climb
We guide athletes in building foundations, community programs, and philanthropic ventures.
Our LIFT model:
Legacy: Plan for long-term impact
Impact: Use your platform to uplift
Foundation: Build sustainable programs
Transformation: Empower future generation

Legacy Isn’t Just What You Do — It’s What You Leave Behind
We help athletes:
Launch nonprofits
Host youth clinics
Engage in community outreach
Drive philanthropic initiatives
"We’re committed to giving back to the communities that gave us so much."
CTA: [Build Your Legacy] | [See Our Impact]

READY TO BUILD YOUR LEGACY?

JOIN A NEW KIND OF AGENCY.

Join a new kind of agency — one rooted in partnership, purpose, and performance.

READY TO REDEFINE YOUR BASKETBALL CAREER?

BUILD YOUR STORY. OWN YOUR FUTURE.

WE ARE ICON
We don’t just manage careers—we build futures. We don’t just sign athletes—we create legacies.
Join the Movement. Build Your Legacy.

🔒 FINAL MESSAGE
This is more than just representation. This is a movement.
We started ICON because we saw what was missing—true partnership, holistic planning, and a place for families to feel seen and supported.
We don’t just help you play the game. We help you change it.
We are ICON. Join the Movement. Your Legacy Starts Now.

GET STARTED PAGE
Page Title: Ready to Join ICON?
Join the Movement. Build Your Future.
When you partner with ICON, you get:
A full support system
Personalized development
Strategic representation
A family that shows up for you
CTA: [Start Your Journey] | [Schedule a Call]

WE ARE ICON.

BUILDING THE NEXT GENERATION OF STUDENT-ATHLETES.

Full-service athlete management for youth, college, and professional basketball players — because your legacy deserves more than just hype.

Elite, holistic athlete representation — from grassroots to pro.At ICON, we mentor, develop, and represent basketball talent at every stage — providing the guidance, strategy, and tools to thrive on and off the court.

THE LEADING PLATFORM FOR ATHLETES TO ACHIEVE HIGH LEVEL PERFORMANCE, SUCCESS AND FINANCIAL SECURITY IN THEIR CAREER AND LIFE BEYOND SPORTS.

ICON Sports Group is a full-service, athlete-first basketball agency redefining representation and management by supporting athletes from grassroots to professional levels. We’re more than agents. We’re mentors, strategists, and partners—guiding athletes from the first offer to the final season. We don’t just help you play the game. We help you own your future.

Redefining basketball representation through holistic support, personalized strategy, and lifelong partnerships.

A Full-Service Basketball Representation & Athlete-Family Partnership

ELITE ATHLETES.

REAL DEVELOPMENT.

TRUSTED REPRESENTATION

THE ATHLETE-FIRST AGENCY

Headquartered in Boston, MA, ICON Group is

We provide comprehensive, tailored career development for athletes at every stage of their basketball journey—high school, college, and pro.

At ICON, we are redefining basketball representation by providing youth and collegiate athletes with the tools, resources, and expert guidance needed to succeed both on and off the court.

The path from high school to college and beyond is complex—and too often, talented players are left navigating it alone. and many athletes don’t receive the guidance they need to maximize their opportunities.

ICON bridges that gap through personalized recruiting strategies, NIL education, brand building, and mentorship helping you navigate through the process.

We don’t just see you as a player — we see you as a future leader, entrepreneur, and game-changer.

Our holistic approach supports the whole athlete: on the court, in the classroom, and beyond.

We strive to provide our clients with unparalleled personal attention, expert guidance, and customized solutions that maximize success both on and off the court.

Our missi

To redefine athlete representation through transparent, purpose-driven partnerships and lifelong commitment to the whole person — not just the player.

We lead the evolving basketball industry by delivering personalized career development, expert mentorship, and a comprehensive support system that empowers athletes to thrive at every stage.

“ICON Sports Group is a full-service, athlete-first basketball agency—redefining what it means to support talent from youth through post-career.”

“From the first offer to your final season—and every step in between—we guide, protect, and empower the whole athlete.”

“We created ICON because the game needed more than agents. It needed mentors, educators, and partners committed to the long run.” From the first offer to your final season—and every step in between—we guide, protect, and empower the whole athlete.

We protect your future. We amplify your voice. We help you move like a CEO.

The one-stop shop to meet the diverse and evolving needs of athletes worldwide.

At ICON, we go beyond traditional agencies.

We build long-term partnerships with athletes and families, providing personalized support in five core areas:

Physical, academic, and personal growth

Representation, NIL, and strategic management

Identity, visibility, and influence

Financial literacy and entrepreneurship

Athlete Equity – Investment opportunities, business acquisitions, royalties, and more

Life after basketball, impact, and purpose

We don’t just manage careers—we help build futures, brands, and legacies that last beyond the game.
Your game is just the beginning. ICON is with you for everything after.

MORE THAN AN AGENCY.

WE BUILD THE FOUNDATION FOR YOUR CAREER.

THE ATHLETE-FIRST AGENCY

We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.

We partner with families, not just sign players.

We educate and empower, not exploit.

We build trust, transparency, and transformation.

Everything we do is personal, strategic, and built to last.

ICON isn’t just about what you do on the court. It’s about building your future far beyond it.

We created ICON because the game needed more than agents. It needed mentors, educators, and partners committed to the long run.

We don’t just manage athletes. We walk with them — from youth hoops to pro careers, and everything in between.

ICON: BUILT DIFFERENT.

BUILDING THE NEXT GENERATION OF STUDENT-ATHLETES.
Full-service athlete management for youth, college, and professional players — because your future deserves more than just highlights.
Get Started
Schedule a Call
Explore Our Services

ICON: The Athlete-First Agency Built for the Next Era of Basketball

We’re more than agents. We’re mentors, strategists, and partners—guiding athletes from the first offer to the final season.

Build Your Legacy With ICON

Empowering Athletes. Building Legacies.
Full-service athlete management for youth, college, and professional players — because your future deserves more than just highlight

More Than Representation. We’re a Movement.
We Don’t Just Help You Play the Game. We Help You Change It.
The Future of Athlete Representation Starts Here.

Empowering Athletes. Building Legacies.

Redefining basketball representation through holistic support, personalized strategy, and lifelong partnerships.

Tagline: "We build legacies — not just highlight reels."

Hero Text: "Elite Athletes. Real Development. Trusted Representation."

Our core philosophy is simple: the athlete comes first—always. We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.

We build the foundation for your career.

Mentorship. Advocacy. Legacy.
We don’t just manage athletes. We walk with them — from youth hoops to pro careers, and everything in between.

At ICON, we build more than careers—we build people, futures, and legacies. This is the new standard of athlete representation. And it starts here.

✅ “Our Best Services Are Relationships and Results.”
Everything we do is personal, strategic, and built to last. ICON isn’t just about what you do on the court. It’s about building your future far beyond it.

The Athlete-First Agency
Redefining the Next Era of Basketball

Built to Be ICONIC

ICON: The Blueprint for Becoming Unforgettable

The Future of Athlete Representation Starts Here

ICON Sports Group is a full-service, athlete-first basketball agency—redefining what it means to support talent from youth through post-career.
From the first offer to your final season—and every step in between—we guide, protect, and empower the whole athlete.
We created ICON because the game needed more than agents. It needed mentors, educators, and partners committed to the long run.
We start early. We stay the course. We connect athletes and families through every phase—on and off the court.
We don’t just manage athletes. We build people.

We represent the whole athlete—on the court, in the classroom, and in life.
Our core philosophy is simple: the athlete comes first—always.
We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.
We Are ICON — More than representation. We’re a movement.
We don’t just help you play the game. We help you change it.

ICON: Built to empower, protect, and elevate.
ICON: The athlete-first agency for the next generation of basketball.

We protect athletes and guide families every step of the way—from youth leagues to global professional opportunities.
Our focus is simple: building a real future, not just chasing highlights.
We’re mentors, career architects, and trusted partners who hold it all together—on and off the court.

Player First. Always
We Partner with Families. Not Just Sign Players

A Full-Service Basketball Representation & Athlete-Family Partnership

Breakdown of Services:
Legacy – Plan for long-term impact
Impact – Use your platform to uplift
Foundation – Build sustainable programs
Transformation – Empower future generations
Athlete Equity – Investment opportunities, business acquisitions, royalties, and more
Access – Unconventional relationships outside the sports industry
Transition – Full lifecycle support (career, post-career, relocation, etc.)
Marketing – Influence across all aspects of your brand
Family Atmosphere – Limited clients = personal care
Build Your Brand – Individualized plans tailored to YOU

ICON: Your Partner from Grassroots to Pro
Explore What ICON Can Do for You

We Represent the Whole Athlete—On the Court, In the Classroom, and In Life
ICON: The Athlete-First Agency Built for This Era
ICON: Redefining What It Means to Support Athletes
ICON: Your Partner from Grassroots to Pro

Your Legacy Starts Now
Take the First Step Toward Being ICONIC
Ready to redefine your basketball career? Join ICON. Build your story. Own your future.
Join the Movement. Be the Difference
Success. Loyalty. Family. Your Legacy Starts Now…
Become ICONIC
Be a game-changer off the court

ICON: The Athlete-First Agency for the Next Generation of Basketball
ICON: Redefining What It Means to Support Athletes
ICON: More Than Representation. We’re a Movement
ICON: Where Players Become Icons
ICON: Built to Empower, Protect, and Elevate
ICON: The Blueprint for Becoming Unforgettable

Empowering Basketball Athletes For Success On And Off The Court
The Athlete-First Agency: Redefining the Next Era of Basketball
The Future of Athlete Representation Starts Here
Success. Loyalty. Family. Your Legacy Starts Now…

The Future of Athlete Representation Starts Here

The Athlete-First Agency: Redefining the Next Era of Basketball

We’re more than agents. We’re mentors, strategists, and partners—guiding athletes from the first offer to the final season.

We start early. We stay the course. We connect athletes and families through every phase—on and off the court.

Our core philosophy is simple: the athlete comes first—always. We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.

Get Started

Join the Movement

Schedule Call

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Meet the Team

Join The ICON Family

CTA: [See How It Works]

ICON Sports Group is a full-service, athlete-first basketball agency redefining representation from grassroots to professional levels.

Your Legacy Starts Now
Join The Movement
Empowering Basketball Athletes For Success On And Off The Court

We are More than representation.
We don’t just help you play the game.
We are a movement.
We help you change it.
Your Legacy Starts Now
Join the Movement
we are icon.

We partner with families, not just sign players.
We educate and empower, not exploit.
We build trust, transparency, and transformation.
We represent the whole athlete—on the court, in the classroom, and in life.

This is the future of athlete representation.
This is what youth basketball needs.
This is ICON.

"Our best services are relationships and results."
We’re a one-stop shop to meet the diverse and evolving needs of athletes worldwide.

ICON GROUP

Our Expertise

Post-Career Planning & Impact

YOUR LEGACY

THE NEXT CHAPTER BEGINS NOW — BUILD A LASTING IMPACT BEYOND THE GAME

Your story doesn’t end when the final buzzer sounds. ICON prepares athletes for life after sports by guiding career transitions, retirement planning, and helping you build a legacy rooted in purpose, community, and impact. We support you in turning your platform into meaningful change—whether through foundations, philanthropy, youth mentorship, or leadership.

Guiding your path beyond sports with coaching, education pathways, job placement, public speaking, and leadership development to help you thrive in your next chapter.

Retirement strategy, estate planning, continued education, and life coaching to ensure sustained success and fulfillment.

Helping you launch foundations and nonprofits, develop giving strategies, and create authentic social impact aligned with your values.

Organizing camps, clinics, community partnerships, and youth mentorship programs to inspire the next generation.

INTRODUCTION

OUR STORY

OUR JOURNEY BEGAN WITH FIRSTHAND EXPERIENCE.

We watched too many talented players miss out on college scholarships, struggle navigating the chaos of NIL opportunities, and feel lost planning for life after basketball. Too often, athletes lacked the mentorship, guidance, and business knowledge needed to take control of their futures.
There was something missing — true partnership, transparency, and a long-term approach centered on the whole athlete.
The game needed more than agents. It needed mentors. Educators. Partners. People who care about the person, not just the player. People who would be there through every season, every transition, and every step of the journey — from youth basketball to professional careers.
That’s why we created ICON:
To provide personalized career management that goes beyond contracts and highlight reels.
To mentor, educate, and prepare athletes for success at every stage.
To walk alongside players and their families — a support system they can rely on at every turn.
With exclusive access to experts in branding, finance, and education, we build holistic roadmaps for long-term success — equipping every athlete with the strategy, support, and tools to thrive.
Our athletes don’t just play the game — they learn to own their story, grow their platform, and build their legacy.

WHY WE STARTED ICON GROUP

We started ICON because we saw the cracks in the system.
Too many talented athletes were navigating college, NIL, and career transitions alone.
We watched players get exploited, families misled, and dreams delayed.
ICON was built to do things differently—with integrity, transparency, and long-term vision at the core.
Because athletes need more than agents. They need mentors. Partners. A team.

Quote Callout: “ICON was built to change the system—not just operate within it.”

OUR STORY - WHY WE EXIST

We saw a broken system — and decided to build a better one.
Too many players were exploited, unprepared, and unsupported.
ICON was born from firsthand experience — to bring mentorship, protection, and purpose to athlete development.

Pull Quote Block: “We created ICON because the game needed more than agents. It needed mentors, educators, and partners committed to the long run.”

AGENCY

WHO WE ARE

HOME PAGE - ABOUT ICON GROUP

Building Futures, Not Just Careers
Elite, holistic athlete representation — from grassroots to pro
At ICON, we mentor, develop, and represent basketball talent at every stage — providing the guidance, strategy, and tools to thrive on and off the court.
CTA Buttons: [Get Recruited] – [Meet Our Athletes] – [Why ICON?]

WHO WE ARE

......We built ICON to be the solution: an agency that sees the whole person, develops the total player, and positions talent for sustained success.
CTA: "Discover the ICON Difference"

MORE THAN AN AGENCY

WHO WE ARE - We’re redefining athlete representation through mentorship, education, and long-term partnerships. We see the whole athlete — not just the stat line.

Headquartered in Boston, MA, ICON Group is a full-service agency committed to mentorship, development, and holistic support from youth through post-career. We provide comprehensive, tailored career development for athletes at every stage of their basketball journey—high school, college, and pro. We combine deep expertise in sports, branding, finance, and personal development to support athletes in building legacies. We strive to provide our clients with unparalleled personal attention, expert guidance, and customized solutions that maximize success both on and off the court.

MORE THAN AN AGENCY

At ICON, we are redefining basketball representation by providing youth and collegiate athletes with the tools, resources, and expert guidance needed to succeed both on and off the court. The path from high school to college and beyond is complex—and too often, talented players are left navigating it alone. ICON bridges that gap through personalized recruiting strategies, NIL education, brand building, and mentorship. We don’t just see you as a player — we see you as a future leader, entrepreneur, and game-changer. Our holistic approach supports the whole athlete: on the court, in the classroom, and beyond.

At ICON, we are redefining athlete development and recruitment by providing high school and college basketball players with the tools, resources, and exposure they need to succeed on and off the court.
We know that the path from high school to college and beyond is complex, and many athletes don’t receive the guidance they need to maximize their opportunities. That’s why we offer personalized recruiting strategies, mentorship, NIL education, and brand-building services to help players navigate the process with confidence.

At ICON, we are redefining basketball representation by providing youth and collegiate athletes with the tools, resources, and expert guidance needed to succeed both on and off the court.

The path from high school to college and beyond is complex—and too often, talented players are left navigating it alone. ICON bridges that gap through personalized recruiting strategies, NIL education, brand building, and mentorship.

We don’t just see you as a player — we see you as a future leader, entrepreneur, and game-changer. Our holistic approach supports the whole athlete: on the court, in the classroom, and beyond.

OUR CORE PHILOSOPHY- Our core philosophy is simple: the athlete comes first—always. We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.

QUICK FACTS

Quick Highlights List:
Representing top D1 talent & rising stars
Proven recruiting success & NIL strategy
Trusted by families across the country

Quick Facts (visual grid):
Based in Boston, MA
NCAA, NAIA, JUCO network
High school, college, & pro clients
Grassroots to global reach

MISSION

OUR MISSION

To empower the next generation of athletes through mentorship, holistic support, and strategic guidance—on and off the court.

To empower the next generation of basketball athletes through holistic development, ethical guidance, and purpose-driven representation.

To empower high-performing athletes through elite development, strategic guidance, and full-spectrum support.

to provide comprehensive, tailored career development for athletes at every stage of their basketball journey—high school, college, and pro. We combine deep expertise in sports, branding, finance, and personal development to support athletes in building legacies both on and off the court.

To redefine athlete representation through transparent, purpose-driven partnerships and lifelong commitment to the whole person — not just the player.We lead the evolving basketball industry by delivering personalized career development, expert mentorship, and a comprehensive support system that empowers athletes to thrive at every stage.

VISION

OUR VISION

To set a new standard in youth and collegiate athlete representation by prioritizing education, transparency, and long-term impact over short-term hype.

To set the new standard for youth and collegiate athlete representation — grounded in trust, transparency, and legacy.

To redefine what it means to represent talent — by building a brand and a culture that puts players first and raises the standard for agencies everywhere.

........Providing more than just representation, we bridge the gap between student ahletes and the resources they need to succeed, building the foundation for lasting impact—on and off the cour, at every step of their journey.

VALUES

OUR FOUNDATION IS INTEGRITY

CORE VALUES
OUR FOUNDATION IS INTEGRITY
Maintaining our high-character reputation is paramount to achieving our mission.
Family-Oriented –We’re in it together.
Passion – We love what we do.
Excellence – We never settle for less.
Integrity – We do what’s right.

PHILOSOPHY

OUR FOUNDATION IS INTEGRITY

We believe that success on the court is only part of the story. Our work is rooted in these truths:

People First- athletes are more than players. We support the whole person—mind, body, and future.
Family Matters - Behind every athlete is a team. We involve and support families every step of the way.
Legacy Over Fame - Success isn’t just stats or contracts—it’s impact, purpose, and long-term vision.
Knowledge Is Power - We educate athletes and families in financial literacy, branding, and business.
Start Early. Think Long-Term. - Waiting for college or the draft is too late. We start in middle school and plan for a lifetime.
Relationships Over Transactions - we don’t chase deals—we build trust. Our clients are family.\
Holistic Representation - We advocate in every area: athletic, academic, emotional, financial, and beyond. Every plan is custom. Every client is different.
Integrity Always - We lead with honesty, loyalty, and transparency in every decision.

Our core philosophy is simple: the athlete comes first—always.
“We believe every athlete’s journey is personal and deserves strategic care, clear guidance, and unwavering loyalty.“

INDUSTRY

THE PROBLEM

The Youth Basketball Industry Is Changing — Fast

Youth basketball isn’t what it used to be. What was once about growth, community, and development has become commercialized, fragmented, and profit-driven—putting young athletes and their families in vulnerable positions.

The Challenges:
The rise of NIL chaos and misinformation
Early recruiting pressure, hype culture, and burnout
Pay-to-play barriers that price out many talented athletes
Families forced to navigate complex legal, branding, and financial decisions alone
An influx of unqualified agents, trainers, and “handlers”
Fragmented systems with no ethical standards or clear pathways

The Result:
A broken system that favors profit over people.
Families are overwhelmed, unprotected, and unsure who to trust.

The shift is reshaping how young athletes grow, compete, and _______

THE SOLUTION

ICON Is the Response

How we solve the real problems:
Starting Early, Ethically: Engaging families as early as 8th grade, offering mentorship and education — not false promises or pressure.
Holistic Representation: Managing the entire journey — academic guidance, legal support, financial literacy, brand development, recruiting, and post-career planning.
Protecting the Future: Every contract, NIL deal, and opportunity is vetted by experts — no fine print, no exploitation. Families are educated along the way.
Building Legacy Over Fame: Success measured by long-term impact, not headlines or rankings.

ICON HAS THE SOLUTION. THIS IS HOW WE ARE RESPONDING. THIS IS HOW WE ARE DIFFERENT......

ICON Is the Response
We’re setting a new standard in athlete representation — rooted in education, ethics, and long-term legacy.

This is how we are different:

We Start Early, Ethically:
We build real relationships starting in 8th grade — offering mentorship and education, not false promises.

We Support the Whole Journey:
From academics to NIL deals, branding to post-career planning — we guide every step, on and off the court.

We Build Legacy Over Hype:
Success is measured in impact, growth, and opportunity — not just rankings or clicks.

We Protect the Future:
Every contract, brand deal, and opportunity is vetted by experts — with no fine print, no exploitation, and no confusion.

ICON isn't just a service. It’s a support system.
Our athletes don’t just play the game — they own their story, grow their platform, and build their future.

WHY IT MATTERS

THE COST OF A BROKEN SYSTEM

Youth basketball was once a pathway to growth and opportunity. Today, it’s a marketplace — where the loudest voices aren’t always the most qualified, and where players are treated like commodities instead of people. Families are overwhelmed by misinformation, unqualified “experts,” and predatory practices disguised as opportunity. The system isn’t just flawed — it’s failing the very people it claims to serve.

That’s why ICON exists.

Because players deserve more than exposure — they deserve protection, guidance, and a future that’s not determined by hype or rankings. Because families deserve more than access — they deserve advocacy, education, and someone who has their back. Because doing it right shouldn’t be the exception — it should be the standard. ICON was built to change the system — not just operate within it.

“As youth basketball becomes more commercialized, chaotic, and predatory, the need for ethical, transparent, long-term support has never been greater. ICON is the response to a broken system—built to protect athletes, empower families, and build futures the right way.”

WHY IT MATTERS - This Isn’t Just Basketball — This Is Their Life

Youth basketball has become a business — and too many players are treated like products.

We exist to change that.

Because players deserve protection, not pressure.

Because families deserve real guidance, not empty promises.

Because doing things the right way shouldn’t be rare — it should be the rule.

At ICON, we’re not chasing headlines — we’re building futures.

The game didn’t need another agency.

It needed a movement.

That’s why we’re here.

THE COST OF A BROKEN SYSTEM:

Doing things the right way shouldn’t be the exception — it should be the standard.
That’s why ICON is different.
We don’t just represent athletes — we walk with families every step of the journey, from youth leagues to the pros. Our focus is clear: building a real future, not just chasing highlights. We’re more than managers — we’re mentors, career architects, and trusted partners who hold it all together, on and off the court.

“We are not agents — we are in athlete management and representation.”
“We’re committed to raising the bar in athlete representation and providing unmatched service to our clients.”

OUR PROMISE

OUR PROMISE - ICON STANDS FOR WHAT'S RIGHT

We partner with families — not just sign players.
We educate and empower — never exploit.
We build trust, transparency, and transformation.

We represent the whole athlete — on the court, in the classroom, and in life.

This is the future of athlete representation. This is what youth basketball needs.
This is ICON.

OUR PROMISE - ICON STANDS FOR WHAT'S RIGHT

This is the future of athlete representation.
This is what youth basketball needs.
This is ICON.
“As youth basketball becomes more commercialized, chaotic, and predatory, the need for ethical, transparent, long-term support has never been greater. ICON is the response to a broken system—built to protect athletes, empower families, and build futures the right way.”

OUR PROMISE

We commit to being a trusted extension of your career — focused on growth, results, and long-term success.

OUR IMPACT

*ICON STRESSES THE IMPORTANCE OF GIVING BACK, ATHLETES MAKING A DIFFERENCE, MAKING AN IMPACT IN THEIR COMMUNITIES, MAKING AN IMPACT BEYOND THE BASKETBALL COURT... ICON IS COMMITTED TO MAKING AN IMPACT, SUPPORTING INITIATIVES AND MEANINGFUL PROGRAMMING ETC. THIS IS ONE OF THE "CORNERSTONES" TO OUR AGENCY IS IMPCAT AND LEGACY, ETC.

GIVING BACK — OUR IMPACT

Legacy Isn’t Just What You Do — It’s What You Leave Behind
ICON empowers athletes to create lasting change through community initiatives and philanthropic leadership.
We Help Athletes:
Launch foundations & nonprofits
Host youth clinics & outreach
Engage in causes they care about
Join league & team initiatives

CTA: Build Your Legacy | See Our Impact

GIVING BACK

“We’re committed to giving back to the communities that gave us so much.” From mentorship to meaningful outreach, ICON’s impact goes beyond the court.

GIVING BACK — OUR IMPACT

GIVING BACK
ICON’s impact goes beyond the court. From mentorship programs to meaningful community outreach, we’re committed to serving the communities that shaped us. Because building legacy isn’t just about individual success — it’s about lifting others as we rise.

“We’re committed to giving back to the communities that gave us so much.”

Message: "As an organization, it is incredibly important that clients have every opportunity to use their platforms as professional athletes to participate in and take a stand on issues they care about."
Support in launching:
Foundations, nonprofits, and charities.
Basketball camps and clinics.
Community events and outreach programs.
Guidance on:
League and team program initiatives.
Creating meaningful, lasting impact locally, nationally, and globally.

“We’re committed to giving back to the communities that gave us so much.”

Our Impact: Giving Back
Legacy Isn’t Just What You Do — It’s What You Leave Behind
Leaving a Legacy – Community / Philanthropy / Giving Back / Impact

ICON supports clients in making an impact off the court:
Launching nonprofits and foundations
Running camps, clinics, and outreach programs
Participating in causes they’re passionate about
Creating community-centered platforms locally and globally

EXPERTISE

OUR APPROACH TO REPRESENTATION

ATHLETE JOURNEY & DEVELOPMENT ROADMAP

The ICON Blueprint – Our services evolve with you through every stage.
360° Athlete Support for Every Stage of the Journey – (5) ICON Pillars:

PHASE I:
Youth Prospects (8th–12th Grade + Post-Grad)
Mentorship, prep school placement, academic & athletic alignment

Mentorship, skill-building, recruiting prep, and guidance to navigate early challenges ethically.
Social media prep, financial education

PHASE II
College Level
NIL strategy, branding, scholarship support
Off-season work, college transfers

Scholarship placement, NIL strategy, academic support, and compliance management.

Phase III
Professional Level
Representation, contract negotiation, financial planning

Contract negotiation, endorsement deals, brand growth, and career management.

PHASE IV
Post-Career Transition
Retirement coaching, business ventures, public speaking

Retirement planning, career coaching, and legacy buildingg

PHASE V:
Community Impact & Legacy
Nonprofits, philanthropy, camps, global impact

Giving back, youth mentorship, and sustaining influence beyond the court.

CTA: Learn More | Build Your Blueprint

OUR APPROACH

ATHLETE JOURNEY & DEVELOPMENT ROADMAP

THE ICON BLUEPRINT: FROM HIGH SCHOOL (or GRASSROOTS) TO THE PROS

Our services evolve with you through every stage:: align with your development journey at every level. This is what is focused on at each level:

GRASSROOTS

Skill dev, exposure, brand education, academic readiness

AAU Placement & Exposure
Financial Literacy Education
Family Mentorship & Planning
Social Media & Brand Readiness
Academic and Athletic Pathway Advising

COLLEGE

NIL deals, marketing, off-season work, career mentorship

NIL Strategy + Brand Building
Transfer & Career Planning
Parent Support & Transition Advising

Off-Season Skill Development

PROFESSIONAL

Representation, finance, sponsorships, legacy planning

Representation + Contract Strategy
Sponsorships + Financial Planning
Foundation Setup & Legacy Coaching
Family Relocation & Lifestyle Support

We build futures—not just careers

“Our best services are relationships and results.”

OUR SERVICES

WHAT WE DO [ SERVICES ]

OUR APPROACH TO REPRESENTATION

Athlete Development & Mentorship
Recruiting Strategy & Exposure
Branding & NIL Guidance
Academic & Career Planning
Ongoing Family Support & Communication

SERVICES: WHAT WE DO

Full-service athlete development. Custom-built for each athlete.

Visual Framework (Icons or Cards):
Recruiting Strategy
NIL & Brand Building
Career Development
Mentorship & Guidance
Academic & Financial Literacy
Post-Career Planning

EXPLORE FULL SERVICES

AREAS OF EXPERTISE- OUR SERVICES

360° Athlete Support

Athlete Training & Development
Skill development & exposure
Physical performance & wellness
Academic readiness
Wellness & life skills

Career Management & Representation
Contract negotiation
NIL strategy & execution
Career strategy & transitions
NCAA eligibility & recruiting

Marketing & Branding
Personal brand development
Social content strategy
Sponsorship/media training
PR & visibility

Financial & Business Consulting
Financial literacy & wealth planning
Business ventures
Career mentorship

Post-Career Planning & Impact
Retirement transitions
Legacy building & philanthropy
Youth mentorship & community programs

EXPLORE FULL SERVICES

OUR BEST SERVICES ARE RELATIONSHIPS AND RESULTS

At ICON, we build more than careers—we build people, futures, and legacies. This is the new standard of athlete representation. And it starts here. Everything we do is personal, strategic, and built to last. ICON isn’t just about what you do on the court. It’s about building your future far beyond it.

THE ICON DIFFERENCE

We solve the real problems.
We start early. We stay the course. We represent the whole athlete.
“Our best services are relationships and results.”

THE ICON DIFFERENCE - WHY ICON?

ICON was created to challenge the industry’s broken system—with a model focused on family, trust, and legacy. We don’t chase deals—we build futures. Our clients get more than exposure; they get advocacy, mentorship, and a team that’s in it for the long haul.

THE ICON DIFFERENCE - WHY CHOOSE ICON?

More Than an Agency: We’re player developers, not paper pushers.
Development-First: Skill, mindset, and maturity come before exposure.
Personalized Support: Every athlete gets tailored attention, not a one-size-fits-all plan
Trusted by College Coaches & Recruiters: Our athletes are known, vetted, and respected.
CTA: "Let’s Build Together"

THE ICON DIFFERENCE - WHAT SETS US APART

We’re not your typical agency. Here’s how we do it differently:
Visual Pillars:
Holistic Representation – Athletic, academic, financial, emotional.
Legacy-Driven – We focus on long-term success.
Family-Centered – Our athletes and their families are true partners.
Expert-Backed – Our team brings elite experience in sports, branding, and finance.
Ethical From Day One – Transparency in every decision, deal, and dollar.

THE ICON DIFFERENCE

Our philosophy isn’t just a list of beliefs. It’s how we operate — every day, with every athlete and family.
No two athletes are alike.
That’s why everything we do is tailored. We lead with communication, trust, and real connection — not just signatures and stats.
We’re in it for the long game.
Making it to the big leagues is only half the battle. Staying there — mentally, physically, and financially — is a whole different challenge. Success only works when there’s a rare mix of talent, planning, vision, and shared commitment.
We represent the whole athlete.
That means we take care of the details so you can focus on greatness. From financial viability to mental wellness, we’re planning for life beyond the game — so when the lights fade, you’re ready for whatever’s next.

The execution strategy and our framework for delivering impact:
Empower – athletes to grow, brand themselves, and manage their image
Protect – them with legal, financial, and strategic safeguards
Elevate – their long-term opportunities beyond sports
Connect – them with meaningful partnerships, platforms, and purpose
Navigate – them through transitions, rules, and challenges

WHAT SETS US APART

Holistic Model – Career, character, and brand development.
Grassroots to pro pipeline – Full journey support.
deep network – Access to NCAA, NAIA, JUCO, prep, and pro programs.
family focused – We never treat clients like numbers.
built by experts – Branding, finance, development, recruiting.

WHAT SETS US APART

Holistic Support – Athletic, academic, emotional, and financial.
Start Early, Stay Late – From 8th grade through pro career.
Built by Experts – Branding, NIL, recruiting, development

TALENT

ICON ATHLETES: OUR PROOF

From rising stars to D1 commits — ICON represents a new era of talent.

VIEW FULL ROSTER

ICON ATHLETES ARE BUILT DIFFERENT

From top-tier D1 programs to All-Rookie Teams and McDonald’s All-Americans — ICON athletes are setting the standard.

CTA: Explore Full Roster | Recruit Our Talent

TALENT - ICON ATHLETES

From high school phenoms to D1 standouts, ICON represents a growing roster of elite talent across the basketball world. Each player brings excellence, character, and leadership — both on and off the court.

VIEW PLAYER PROFILES

SEE THEIR HIGHLIGHTS

TALENT SPOTLIGHT: THE ICON ROSTER

"Our Clients Are Built Different"

From top-tier D1 programs to All-Rookie Teams and McDonald’s All-Americans — ICON athletes are setting the standard and raising the bar.

VIEW ATHLETES

ilter by: High School / College / Pro

Representing the Best in the Game. Meet Some of Our Talent

All | High School | College | Young Prospects

PROSPECTS

WHO ICON IS FOR

We work with athletes and families serious about long-term success.

Icons for:
High School Prospects
College Transfers
NCAA Freshmen
Pro Hopefuls
Families seeking clarity
Players overlooked or under-recruited

VIEW FULL ROSTER

ATHLETES

COLLEGE ATHLETES

COLLEGE STANDOUTS

Melvin Council Jr.

Oswin Erhunmwunse

Khalil Badru
Mekhi Conner

HIGH SCHOOL ATHLETES

HIGH SCHOOL PHENOMS

Amir Jenkins

Collins Chidera Onyejiaka

Theo Edema

Ebuka Okorie

PLAYER PROFILES

Name, Height, School, Class, Offers, Accolades
Filters: D1 / High School / College / Pro
Interactive Map or Timeline of where players committed

Player Cards Include:
Name, Class, Position, Hometown, School
Quick highlights or achievements
Social links + articles or media clips

HIGHLIGHTS

STATS AT A GLANCE

85% D1 Clients
20+ Scholarship Offers in 2024
Clients committed to schools like: Syracuse, Georgia Tech, URI, Providence, UMass
100% of our high school seniors received college offers
[ View Full Roster → ]

VIEW FULL ROSTER

TRACK RECORD OF EXCELLENCE

10+ Division I Commitments
Players across A-10, SEC, Big East, Ivy League
3 McDonald’s All-American Nominees
4 Conference Rookie of the Week Awards

Multiple All-Academic Team Honors

VIEW ATHLETES

EXPERIENCE

THE ICON EXPERIENCE:

OUR ROLE, HOW WE MANAGE YOUR FUTURE, HOW WE DO IT, WHAT TO EXPECT

HOW WE MANAGE YOUR FUTURE - WHAT TO EXPECT

We don’t just manage your career — we build your future.
We partner with families, not just sign players.
We educate, empower, and advocate.
We represent the whole athlete — always.

Mini Banner CTA: The future of basketball needs better support. ICON delivers it.

OUR ROLE - HOLDING IT ALL TOGETHER

Our focus is simple — building a real future, not just chasing highlights.
We’re mentors, career architects, and trusted partners who hold it all together — on and off the court."
Your rep isn’t just a manager — they’re your family’s glue, helping you navigate:
Coaches, recruiters, and scouts
College admissions & prep school placement
NIL deals, sponsorships, and brand building
Media, legal, and financial planning

The Daily Thread That Holds It All Together
Your agent is your advocate, mentor, and confidant
We coordinate family, coaches, sponsors, media, and financial advisors
We ensure seamless communication, protection, and opportunity
Agents at ICON go beyond representation—they are family guides and career architects

WE ARE ICON - We’re mentors, educators, and trusted partners — committed to the full journey, not just the highlight reel. We start early, stay the course, and prioritize the person over the player — every step of the way.

360° REPRESENTATION & DEVELOPMENT

Personalized Approach
They tailor their guidance and services to each athlete's individual needs.

Team of Experts
They utilize a network of professionals in fields like financial management and branding to provide comprehensive support. Our network includes specialists in branding, finance, law, wellness, and education.

Lifelong Partnership
Athletes are family, not clients.

Holistic Development
We support personal, athletic, academic, and business growth.

Customized Strategy
Every athlete gets a tailored plan designed around their goals.

FOR ATHLETES

THE ATHLETE EXPERIENCE

Behind every great athlete is a great support system.
ICON employs a personalized approach, tailored strategies, and a network of professionals to provide 360° representation. We help athletes thrive on and off the court, season after season.

HOW WILL ATHLETES BENEFIT?

Personal Strategy + Expert Support
Off-season: Training, NIL, Rehab
In-season: Performance, PR, Scheduling
Family partnerships, mentorship, long-term growth

CTA: Become ICONIC | Start Building What Lasts

HOW WILL ATHLETES BENEFIT?

Individualized career planning
Brand development & storytelling
NIL compliance & regulation guidance
Post-career mentorship
Financial literacy education
Access to elite professionals & opportunities
A support team that stays with you — not just through the highs

HOW WILL ATHLETES BENEFIT?

ICON employs a personalized approach, developing tailored strategies for each client based on their unique goals and aspirations. The team of experienced professionals provides comprehensive support, using industry expertise and network to maximize opportunities and minimize risks.

“Behind every great athlete is a great support system. ICON is built to be just that.”

OUR NETWORK = YOUR TEAM

No victory is ever earned without a good team at your side.

We have relationships, professional affiliations, connections, we are well connected and have a large professional network of experienced and high quality and recognized best of the best individuals in the field that are specialized in their field and can help you get to where you want to be.

Prep Schools & Colleges
Trainers & Academies
Brand & Media Professionals
Financial Institutions
Legal & Compliance Advisors
Community Organizations

OUR NETWORK = YOUR LONG-TERM SUPPORT

We have the expertise and professional network to manage all your career and post career needs. A strong foundation with 360° support, is the key to long-term success.

Off-Season –Training, rehab, brand growth, planning, NIL
In-Season – Schedule management, PR, performance support, media

EXAMPLES OF WHO IS IN OUR NETWORK

Prep & AAU Leagues (NEPSAC, EYBL, UA Next)
NCAA Athletes (ACC, Big Ten, SEC, Ivy, Pac-12, and more)
International & FIBA Competitions
G-League & NBA Players
Families ready for holistic, long-term partnerships

READY TO JOIN THE MOVEMENT? EXPERIENCE ICON.

We are more than a sports agency — we are your partner, your advocate, and your support system for the long game.
Ready to redefine your basketball career?
Join ICON. Build your story. Own your future.

CTA: [Become ICONIC] | [Start Building What Lasts]

FOR FAMILIES

THE FAMILY EXPERIENCE

We Partner with Families — Not Just Sign Players
No one does this alone.
We work hand-in-hand with families to support the entire journey.

HOW WILL FAMILIES BENEFIT?

FAMILY SERVICES:
Family Orientation & NIL Education
School Placement & Financial Aid Navigation
Communication Tools & Long-Term TrusT

CTA: Schedule a Call | Start Your Journey

GETTING STARTED - PARTNERSHIP

At ICON, we believe that the foundation of a successful partnership starts with a seamless and transparent onboarding experience. From the very first conversation, we focus on building trust, understanding unique goals, and setting clear expectations. Our client experience is designed to be comprehensive, personalized, and supportive—making every athlete and family feel valued and empowered. ICON’s business model is built on long-term partnership, trust,Our goal is to keep early access affordable and build with the athlete and their family as they grow.

FAMILY PARTNERSHIP - WE PARTNER WITH FAMILIES - NOT JUST SIGN PLAYERS

No one does this alone. We work hand-in-hand with parents and guardians to educate, align expectations, and support you through every decision.
Services:
Family Orientation & Education
NIL/Recruiting Guidance for Parents
School Placement & Financial Aid Navigation
Expectations, Communication & Support Tools

Results:Unified decision-making, reduced stress, and long-term trust

WHY ICON

WHY CHOOSE ICON

WHY ICON

When you partner with ICON, you get more than just representation — you get a long-term partner invested in your entire journey.

Personalized Recruiting Strategy
We evaluate your skills, academics, and goals to match you with the right-fit college program — NCAA, NAIA, or JUCO.

Strong Network of College Coaches
Our direct relationships with college programs give our athletes real access — not just empty promises.

NIL & Brand Strategy
We help athletes build strong, marketable personal brands, navigate NIL deals safely, and generate early financial stability.

Player Development & Exposure
From skill-building and film analysis to showcases and scouting reports, we get you seen by the right decision-makers.

Holistic Support
We prioritize character, leadership, mental health, and life skills — preparing you for everything basketball doesn’t teach

CTA: Become ICONIC | Start Building What Lasts

WHY CHOOSE ICON

✅ Personalized Recruiting Strategy — Tailored college placement that fits your unique skills, goals, and academics.
✅ Strong Network of College Coaches — Direct connections to NCAA, NAIA, and JUCO programs searching for talent.
✅ NIL & Brand Development — We help athletes build their personal brand, monetize their name and likeness, and secure financial stability early.
✅ Player Development & Exposure — Film breakdown, showcases, skill-building, and scouting designed to get you noticed.
✅ Holistic Support — Leadership, character, and life skills development to prepare for success on and off the court.

WHY CHOOSE ICON

✅ Personalized Recruiting Strategy – We assess each athlete’s skill set, academic standing, and goals to find the right college fit.
✅ Strong Network of College Coaches – We have direct relationships with NCAA, NAIA, and JUCO coaches looking for dedicated student-athletes.
✅ NIL & Brand Development – We help athletes build their personal brand, navigate NIL deals, and create financial stability early in their careers.
✅ Player Development & Exposure – From skill-building and game film breakdown to showcases and scouting reports, we position our athletes to be seen by decision-makers.
✅ Holistic Support – We prioritize character, leadership, and life skills, ensuring that our athletes excel beyond basketball.

✨ What Sets Us Apart
Family-first mindset—we walk with players and parents from day one

Depth of expertise—NIL, finance, media, and long-term career strategy

Unmatched network—prep schools, college programs, and pro leagues

Legacy-focused—we build futures, not just careers

“Behind every great athlete is a great support system. ICON is built to be just that.”

WHY CHOOSE ICON

🔹 Recruiting & Scouting – Talent evaluation and direct connections with college programs.
🔹 College Placement & Scholarships – Matching athletes with the best academic and athletic opportunities.
🔹 NIL & Brand Strategy – Helping athletes monetize their name, image, and likeness while preparing for a long-term career.
🔹 Career Guidance & Mentorship – Teaching financial literacy, business skills, and professional development for life after basketball.
At ICON, we don’t just see you as a player—we see you as a future leader, entrepreneur, and game-changer. Our goal is to help you earn your reputation, build your legacy, and unlock your full potential on and off the court.
Join the Movement. Earn Your Spot.
Are you ready to take your career to the next level? Let’s get to work.

WE ARE COMMITTED.

(CTA SECTION BEFORE FOOTER)

We’re Not Just Building Careers — We’re Building Legacies

ICON is committed to raising the bar in athlete representation. With a full in-house team, custom strategy, and long-term relationships, we help athletes build a future that lasts.

CTA: Start Your Journey | Schedule a Call

WE ARE COMMITTED ...

To raising the bar in athlete representation and providing unmatched service. Our multi-faceted team delivers everything in-house — from career planning to marketing to community-building.
Let’s build something that lasts.
→ [Start Your Journey]
→ [Schedule a Call]

"We’re not just building careers — we’re building legacies."

RAISING THE BAR IN ATHLETE REPRESENTATION

We are committed to raising the bar in athlete representation and delivering unmatched service. Our multi-faceted expertise means ICON provides a full range of in-house services tailored to your unique needs (“Core Pillars”)

BUILD YOUR BRAND
Individualized plans that help you create a lasting footprint in professional sports.
Individualized plans tailored to each client’s interests, helping them establish their unique footprint.

ACCESS
Unconventional relationships that open doors to opportunities beyond traditional sports.
Unconventional, high-level opportunities beyond the scope of traditional sports industry paths.

TRANSITION
Support through every phase of your career, ensuring you’re ready for what’s next.
Support through every career stage — from high school to pro, and beyond.

A FAMILY ATMOSPHERE
We care about you as a person — that’s why we limit the number of athletes we represent.
High-touch, limited-client model to ensure personalized care..

MARKETING
Influence and strategy to shape every aspect of your career and legacy.
Helping shape public image, business strategy, and market influence.

GET STARTED

Have Questions? Let’s Talk.
Get in touch to see if ICON is the right fit for your family.
[Contact Form] [Phone] [Email]

LET'S BUILD YOUR FUTURE

Whether you’re a rising prospect or a program looking to connect, we’d love to talk.
Form Fields: Name · Email · Affiliation (Parent, Coach, Athlete, etc.) · Message
CTA: "Send Message"

NEXT STEPS

Ready to Build Your Legacy?
Quick Steps:
Fill out our Athlete Intake Form
Schedule a Discovery Call
Get a personalized career plan

CTA Buttons: [Get Started] [Contact Us] [Join The ICON Family]

NEXT STEPS

Header: “Ready to Level Up?”
Let’s build your future — together.

CTA Buttons: Get Started] – [Book a Call] – [Join ICON]

MEDIA

FEATURED

IN THE PRESS (SHOW ATHLETE COMMITS,E TC.)

Highlights - In the News…. Players we have signed, any media or news on our players, etc. maybe we connect this to the hom epage and call it press or something?

WORK IN SILENCE. LET THE RESULTS SPEAK FOR THEMSELVES (?)

Featuring current D1 players, high-major commits, and alumni thriving on and off the court.
[ Add quotes, photos, or short video testimonials from athletes + parents ]

WHAT WE OFFER

1. Recruiting Strategy
We craft personalized recruiting plans to match your talent, goals, and academic profile to the right college program.
2. NIL + Brand Building
From identity to income, we help athletes build strong personal brands and navigate the NIL space with expert legal and strategic support.
3. Mentorship & Education
We guide athletes through every transition — from youth to pro — with real-life mentorship and development tools that last beyond basketball.
4. Exposure + Development
We get you seen by the right people with highlight reels, film breakdowns, showcases, and a strong network of decision-makers.
5. Life & Legacy Planning
Mental health, financial literacy, and post-career coaching — because your future is bigger than the game.

EXPLORE FULL SERVICES

Comprehensive athlete support, designed around your journey. From your first offer to your final contract—from your brand to your legacy—we’ve built a full-spectrum support system that puts the whole athlete first.

HOW WE CAN HELP

HOW WE HELP YOU LEVEL UP

Recruiting & Scouting: Evaluation + direct access to programs

College Placement & Scholarships: Academic and athletic fit

NIL & Brand Strategy: Monetization and personal brand growth

Career Guidance & Mentorship: Financial literacy and post-basketball planning

HOW WE CAN HELP - BUILDING YOUR BRAND. EXPANDING YOUR IMPACT

Athletes are more than stats — they’re leaders, creators, and changemakers. We help you:
Build your brand with purpose and authenticity
Leverage social media and marketing
Explore business ventures and entrepreneurship
Maximize NIL and post-career visibility

WHY HAVE ICON MANAGE YOUR FUTURE?

Brand Building: Build a consistent, compelling image

Regulation Navigation: Stay ahead of ever-changing NIL and NCAA rules

Maximize Opportunity: Leverage your name, image, and likeness expertly

Our Mission

To maximize your career as an athlete and professional

Our clients are athletes and professionals and it is our purpose to ensure we provide all of the resources necessary to find success in both roles.

Why Coast to Coast